Lean Cuisine Weigh This

Relaunching a diet brand by redefining how women weigh themselves

RESULTS

6M+ views of the film in the first week

270M+ impressions

428% increase in brand conversation

33% lift in brand perception

WSJ, Well+Good, c|net, Ad Age, Ad Age, Creativity, Creativity, Campaign, Communication Arts, AdWeek, DigiDay, MediaPost, Refinery29, The Chic Site

AWARDS

Cannes Lions (Shortlist)

ARF David Ogilvy Awards (Best in Show)

 

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